Privacy policy
Last updated: March 27, 2025
This Privacy Policy explains how VIREA (“we”, “us”, “our”) collects, uses, stores, and shares your personal data when you visit, use our services, or make a purchase from virea.se (the “Website”), or otherwise communicate with us (collectively, the “Services”).
In this Privacy Policy, “you” refers to any user of the Services, including customers, website visitors, or individuals whose personal data we process.
We recommend that you read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational reasons. The updated version will be published on our Website and indicated by the “Last updated” date above.
How We Collect and Use Personal Data
We collect personal data from different sources depending on how you interact with us. We use this data to:
Provide and improve our Services
Process orders and payments
Communicate with you
Comply with legal obligations
Prevent fraud and ensure security
All processing is carried out in accordance with the General Data Protection Regulation (GDPR).
Personal Data We Collect
Information You Provide Directly
This may include:
Contact details: name, address, email address, phone number
Order information: billing and shipping address, payment confirmation, order history
Account information: login details and security information
Customer support information: messages and correspondence with us
Providing certain information may be necessary to use specific features of the Services.
Information Collected Automatically (Usage Data)
When you use our Website, we may automatically collect information such as:
Device type, browser, and operating system
IP address
Pages viewed and actions taken
Cookies and similar tracking technologies
Information from Third Parties
We may receive personal data from trusted third parties, such as:
E-commerce platform providers (e.g. Shopify)
Payment service providers (to process payments securely)
Shipping and logistics partners
Analytics and marketing partners
All third-party data is processed in accordance with this Privacy Policy.
How We Use Your Personal Data
1. To Provide Products and Services
Legal basis: Performance of a contract (Article 6(1)(b) GDPR)
Process payments
Deliver orders
Manage returns and customer accounts
2. Marketing & Communication
Legal basis: Legitimate interest or consent (Article 6(1)(f) or (a) GDPR)
Send newsletters or offers (only if you have opted in)
Display relevant advertising
You can unsubscribe at any time.
3. Security & Fraud Prevention
Legal basis: Legitimate interest (Article 6(1)(f) GDPR)
Prevent misuse, fraud, or unauthorized access
4. Customer Support & Service Improvement
Legal basis: Legitimate interest (Article 6(1)(f) GDPR)
Respond to inquiries
Improve user experience
Cookies
We use cookies to operate and improve our Website. Cookies help us:
Remember user preferences
Analyze website traffic
Improve functionality
You can manage or disable cookies via your browser settings.
For more information, see Shopify’s cookie policy:
https://www.shopify.com/legal/cookies
How We Share Personal Data
We may share personal data with:
Service providers (payment, shipping, IT, analytics)
Marketing partners (only where permitted by law)
Authorities when required by law
We never sell personal data.
Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.
Children’s Data
Our Services are not intended for children under 16. We do not knowingly collect personal data from children. If this occurs, please contact us and we will delete the data.
Data Retention
We retain personal data only as long as necessary to:
Fulfill contracts
Comply with legal obligations
Resolve disputes
Your Rights Under GDPR
If you are located in the EEA, you have the right to:
Access your personal data
Request correction or deletion
Restrict or object to processing
Data portability
Withdraw consent at any time
You can exercise your rights by contacting us at support@virea.se
Complaints
If you believe we process your data unlawfully, you have the right to lodge a complaint with your local data protection authority.
In Sweden, this is IMY (Integritetsskyddsmyndigheten).
International Transfers
If personal data is transferred outside the EU/EEA, we ensure adequate protection using approved safeguards such as Standard Contractual Clauses.
Mobile Messaging (SMS) Terms – EU
Last updated: March 27, 2025
By subscribing to VIREA’s SMS service, you consent to receive informational or marketing messages from us.
Participation is voluntary
Consent is not required to make a purchase
Message frequency may vary
Standard message and data rates may apply
You can unsubscribe at any time by sending STOP or using the unsubscribe link.
We process SMS data in accordance with GDPR and applicable ePrivacy rules.
Contact & Data Controller
VIREA is the data controller for your personal data.
📧 Email: support@virea.se